Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation
This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian h...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Springer
2015
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| Subjects: | |
| Online Access: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59255 |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
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