Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation

This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian h...

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書目詳細資料
Những tác giả chính: Ramdorai, Aditi, Herstatt, Cornelius
格式: 圖書
語言:English
出版: Springer 2015
主題:
在線閱讀:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59255
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