Global Business Strategy: Multinational Corporations Venturing into Emerging Markets

Global Business Strategy: Multinational Corporations Venturing into Emerging Markets

This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and us...

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Tác giả chính: Motohashi, Kazuyuki
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: Springer 2015
Những chủ đề:
Management Science
Economics
Strategic planning
Management
International business enterprises
ational business enterprises
Truy cập trực tuyến:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59294
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Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
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spelling oai:scholar.dlu.edu.vn:DLU123456789-592942023-11-11T06:35:31Z Global Business Strategy: Multinational Corporations Venturing into Emerging Markets Motohashi, Kazuyuki Management Science Economics Strategic planning Management International business enterprises ational business enterprises This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management. 2015-12-04T01:22:00Z 2015-12-04T01:22:00Z 2015 Book 978-4-431-55468-4 978-4-431-55467-7 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59294 en application/pdf Springer
institution Thư viện Trường Đại học Đà Lạt
collection Thư viện số
language English
topic Management Science
Economics
Strategic planning
Management
International business enterprises
ational business enterprises
spellingShingle Management Science
Economics
Strategic planning
Management
International business enterprises
ational business enterprises
Motohashi, Kazuyuki
Global Business Strategy: Multinational Corporations Venturing into Emerging Markets
description This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.
format Book
author Motohashi, Kazuyuki
author_facet Motohashi, Kazuyuki
author_sort Motohashi, Kazuyuki
title Global Business Strategy: Multinational Corporations Venturing into Emerging Markets
title_short Global Business Strategy: Multinational Corporations Venturing into Emerging Markets
title_full Global Business Strategy: Multinational Corporations Venturing into Emerging Markets
title_fullStr Global Business Strategy: Multinational Corporations Venturing into Emerging Markets
title_full_unstemmed Global Business Strategy: Multinational Corporations Venturing into Emerging Markets
title_sort global business strategy: multinational corporations venturing into emerging markets
publisher Springer
publishDate 2015
url https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59294
_version_ 1819801337752190976

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