User Innovators in the Silver Market: An Empirical Study among Camping Tourists
In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which g...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Springer
2015
|
| Những chủ đề: | |
| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59378 |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
|---|
| id |
oai:scholar.dlu.edu.vn:DLU123456789-59378 |
|---|---|
| record_format |
dspace |
| spelling |
oai:scholar.dlu.edu.vn:DLU123456789-593782023-11-11T06:37:32Z User Innovators in the Silver Market: An Empirical Study among Camping Tourists Wellner, Konstantin Consumer behavior Management Marketing Older consumers In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness. 2015-12-09T09:23:38Z 2015-12-09T09:23:38Z 2015 Book 978-3-658-09044-9 978-3-658-09043-2 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59378 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Consumer behavior Management Marketing Older consumers |
| spellingShingle |
Consumer behavior Management Marketing Older consumers Wellner, Konstantin User Innovators in the Silver Market: An Empirical Study among Camping Tourists |
| description |
In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness. |
| format |
Book |
| author |
Wellner, Konstantin |
| author_facet |
Wellner, Konstantin |
| author_sort |
Wellner, Konstantin |
| title |
User Innovators in the Silver Market:
An Empirical Study among Camping Tourists |
| title_short |
User Innovators in the Silver Market:
An Empirical Study among Camping Tourists |
| title_full |
User Innovators in the Silver Market:
An Empirical Study among Camping Tourists |
| title_fullStr |
User Innovators in the Silver Market:
An Empirical Study among Camping Tourists |
| title_full_unstemmed |
User Innovators in the Silver Market:
An Empirical Study among Camping Tourists |
| title_sort |
user innovators in the silver market:
an empirical study among camping tourists |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59378 |
| _version_ |
1782534046455169024 |