Effective marketing creating and keeping customers

With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a conci...

Täydet tiedot

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Bibliografiset tiedot
Päätekijä: Zikmund, William G.
Muut tekijät: William G. Zikmund; Michael d'Amico
Kieli:Undetermined
English
Julkaistu: Australia,Cincinnati, Ohio South-Western College Pub. 2002
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh