Fundamentals of Business-to-Business Marketing: Mastering Business Markets
This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of org...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Springer
2015
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| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59396 |
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oai:scholar.dlu.edu.vn:DLU123456789-593962023-11-11T06:37:56Z Fundamentals of Business-to-Business Marketing: Mastering Business Markets Kleinaltenkamp, M Plinke, W Wilkinson, I Geiger, I Marketing Management Science Economics Industrial marketing This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets. 2015-12-10T09:25:06Z 2015-12-10T09:25:06Z 2015 Book 978-3-319-12463-6 978-3-319-12462-9 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59396 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Marketing Management Science Economics Industrial marketing |
| spellingShingle |
Marketing Management Science Economics Industrial marketing Kleinaltenkamp, M Plinke, W Wilkinson, I Geiger, I Fundamentals of Business-to-Business Marketing: Mastering Business Markets |
| description |
This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets. |
| format |
Book |
| author |
Kleinaltenkamp, M Plinke, W Wilkinson, I Geiger, I |
| author_facet |
Kleinaltenkamp, M Plinke, W Wilkinson, I Geiger, I |
| author_sort |
Kleinaltenkamp, M |
| title |
Fundamentals of Business-to-Business Marketing:
Mastering Business Markets |
| title_short |
Fundamentals of Business-to-Business Marketing:
Mastering Business Markets |
| title_full |
Fundamentals of Business-to-Business Marketing:
Mastering Business Markets |
| title_fullStr |
Fundamentals of Business-to-Business Marketing:
Mastering Business Markets |
| title_full_unstemmed |
Fundamentals of Business-to-Business Marketing:
Mastering Business Markets |
| title_sort |
fundamentals of business-to-business marketing:
mastering business markets |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59396 |
| _version_ |
1819821257897541632 |