Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-busine...

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Bibliografiske detaljer
Những tác giả chính: Levy, Michael, Grewal, Dhruv
Format: Bog
Sprog:English
Udgivet: Springer 2015
Fag:
Online adgang:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59403
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