Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education...
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| Hoofdauteurs: | , |
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| Formaat: | Boek |
| Taal: | English |
| Gepubliceerd in: |
Springer
2015
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| Onderwerpen: | |
| Online toegang: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/58552 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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