Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

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Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-busine...

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Bibliografski detalji
Glavni autori:	Levy, Michael, Grewal, Dhruv
Format:	Knjiga
Jezik:	English
Izdano:	Springer 2015
Teme:	Science Management Economics Congresses Marketing
Online pristup:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59403
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Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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