Multichannel Commerce: A Consumer Perspective on the Integration of Physical and Electronic Channels
This book takes an in-depth look at consumer behavior in the context of multichannel commerce and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online a...
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| Hlavní autor: | |
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| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Springer
2015
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| On-line přístup: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59420 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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