Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, m...

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Những tác giả chính: Rogers III, J.C, Lamb, Jr., C.W, Dempsey, W.A, Lewison, D.M, Shul, P.L, Singh, S.P
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: Springer 2015
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Truy cập trực tuyến:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59422
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spelling oai:scholar.dlu.edu.vn:DLU123456789-594222023-11-11T06:39:53Z Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference Rogers III, J.C Lamb, Jr., C.W Dempsey, W.A Lewison, D.M Shul, P.L Singh, S.P Management Economics Business Industrial Congresses Marketing This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. 2015-12-14T01:25:51Z 2015-12-14T01:25:51Z 2015 Book 978-3-319-16937-8 978-3-319-16936-1 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59422 en application/pdf Springer
institution Thư viện Trường Đại học Đà Lạt
collection Thư viện số
language English
topic Management
Economics
Business
Industrial
Congresses
Marketing
spellingShingle Management
Economics
Business
Industrial
Congresses
Marketing
Rogers III, J.C
Lamb, Jr., C.W
Dempsey, W.A
Lewison, D.M
Shul, P.L
Singh, S.P
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
description This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others.
format Book
author Rogers III, J.C
Lamb, Jr., C.W
Dempsey, W.A
Lewison, D.M
Shul, P.L
Singh, S.P
author_facet Rogers III, J.C
Lamb, Jr., C.W
Dempsey, W.A
Lewison, D.M
Shul, P.L
Singh, S.P
author_sort Rogers III, J.C
title Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
title_short Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
title_full Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
title_fullStr Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
title_full_unstemmed Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
title_sort proceedings of the 1983 academy of marketing science (ams) annual conference
publisher Springer
publishDate 2015
url https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59422
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