Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, m...

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Detalhes bibliográficos
Principais autores: Rogers III, J.C, Lamb, Jr., C.W, Dempsey, W.A, Lewison, D.M, Shul, P.L, Singh, S.P
Formato: Livro
Idioma:English
Publicado em: Springer 2015
Assuntos:
Management
Economics
Business
Industrial
Congresses
Marketing
Acesso em linha:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59422
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https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59422

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