Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, m...

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Bibliografske podrobnosti
Những tác giả chính: Rogers III, J.C, Lamb, Jr., C.W, Dempsey, W.A, Lewison, D.M, Shul, P.L, Singh, S.P
Format: Knjiga
Jezik:English
Izdano: Springer 2015
Teme:
Management
Economics
Business
Industrial
Congresses
Marketing
Online dostop:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59422
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Internet

https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59422

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