Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, m...
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| Những tác giả chính: | , , , , , |
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| 格式: | 圖書 |
| 語言: | English |
| 出版: |
Springer
2015
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| 主題: | |
| 在線閱讀: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59422 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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