The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas su...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Springer
2015
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| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59426 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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oai:scholar.dlu.edu.vn:DLU123456789-594262023-11-11T06:40:05Z The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference Bellur, V.V Baird, Th.R Hertz, P.T Jenkins, R.L Linquist, J.D Miller, S.W Management Economics Business Industrial Marketing This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. 2015-12-14T03:14:17Z 2015-12-14T03:14:17Z 2015 Book 978-3-319-16976-7 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59426 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Management Economics Business Industrial Marketing |
| spellingShingle |
Management Economics Business Industrial Marketing Bellur, V.V Baird, Th.R Hertz, P.T Jenkins, R.L Linquist, J.D Miller, S.W The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference |
| description |
This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. |
| format |
Book |
| author |
Bellur, V.V Baird, Th.R Hertz, P.T Jenkins, R.L Linquist, J.D Miller, S.W |
| author_facet |
Bellur, V.V Baird, Th.R Hertz, P.T Jenkins, R.L Linquist, J.D Miller, S.W |
| author_sort |
Bellur, V.V |
| title |
The 1980’s: A Decade of Marketing Challenges:
Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference |
| title_short |
The 1980’s: A Decade of Marketing Challenges:
Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference |
| title_full |
The 1980’s: A Decade of Marketing Challenges:
Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference |
| title_fullStr |
The 1980’s: A Decade of Marketing Challenges:
Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference |
| title_full_unstemmed |
The 1980’s: A Decade of Marketing Challenges:
Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference |
| title_sort |
1980’s: a decade of marketing challenges:
proceedings of the 1981 academy of marketing science (ams) annual conference |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59426 |
| _version_ |
1782534470408077312 |