Proceedings of the 1995 World Marketing Congress
This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, mark...
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2015
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oai:scholar.dlu.edu.vn:DLU123456789-594342023-11-11T06:40:36Z Proceedings of the 1995 World Marketing Congress Grant, K Walker, I Science Management Economics Economics Leadership This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. 2015-12-14T09:04:22Z 2015-12-14T09:04:22Z 2015 Book 978-3-319-17311-5 978-3-319-17310-8 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59434 en application/pdf Springer |
institution |
Thư viện Trường Đại học Đà Lạt |
collection |
Thư viện số |
language |
English |
topic |
Science Management Economics Economics Leadership |
spellingShingle |
Science Management Economics Economics Leadership Grant, K Walker, I Proceedings of the 1995 World Marketing Congress |
description |
This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. |
format |
Book |
author |
Grant, K Walker, I |
author_facet |
Grant, K Walker, I |
author_sort |
Grant, K |
title |
Proceedings of the 1995 World Marketing Congress |
title_short |
Proceedings of the 1995 World Marketing Congress |
title_full |
Proceedings of the 1995 World Marketing Congress |
title_fullStr |
Proceedings of the 1995 World Marketing Congress |
title_full_unstemmed |
Proceedings of the 1995 World Marketing Congress |
title_sort |
proceedings of the 1995 world marketing congress |
publisher |
Springer |
publishDate |
2015 |
url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59434 |
_version_ |
1782544322613215232 |