Proceedings of the 1995 World Marketing Congress

This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, mark...

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Những tác giả chính: Grant, K, Walker, I
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: Springer 2015
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Truy cập trực tuyến:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59434
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spelling oai:scholar.dlu.edu.vn:DLU123456789-594342023-11-11T06:40:36Z Proceedings of the 1995 World Marketing Congress Grant, K Walker, I Science Management Economics Economics Leadership This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. 2015-12-14T09:04:22Z 2015-12-14T09:04:22Z 2015 Book 978-3-319-17311-5 978-3-319-17310-8 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59434 en application/pdf Springer
institution Thư viện Trường Đại học Đà Lạt
collection Thư viện số
language English
topic Science
Management
Economics
Economics
Leadership
spellingShingle Science
Management
Economics
Economics
Leadership
Grant, K
Walker, I
Proceedings of the 1995 World Marketing Congress
description This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.
format Book
author Grant, K
Walker, I
author_facet Grant, K
Walker, I
author_sort Grant, K
title Proceedings of the 1995 World Marketing Congress
title_short Proceedings of the 1995 World Marketing Congress
title_full Proceedings of the 1995 World Marketing Congress
title_fullStr Proceedings of the 1995 World Marketing Congress
title_full_unstemmed Proceedings of the 1995 World Marketing Congress
title_sort proceedings of the 1995 world marketing congress
publisher Springer
publishDate 2015
url https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59434
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