Minority Marketing: Research Perspectives for the 1990s: Proceedings of the 1993 Minority Marketing Congress
This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Springer
2015
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| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59440 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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oai:scholar.dlu.edu.vn:DLU123456789-594402023-11-11T06:40:30Z Minority Marketing: Research Perspectives for the 1990s: Proceedings of the 1993 Minority Marketing Congress King, Robert L Congresses Marketing Minorities This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behavior. 2015-12-15T01:08:10Z 2015-12-15T01:08:10Z 2015 Book 978-3-319-17386-3 978-3-319-17385-6 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59440 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Congresses Marketing Minorities |
| spellingShingle |
Congresses Marketing Minorities King, Robert L Minority Marketing: Research Perspectives for the 1990s: Proceedings of the 1993 Minority Marketing Congress |
| description |
This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behavior. |
| format |
Book |
| author |
King, Robert L |
| author_facet |
King, Robert L |
| author_sort |
King, Robert L |
| title |
Minority Marketing: Research Perspectives for the 1990s:
Proceedings of the 1993 Minority Marketing Congress |
| title_short |
Minority Marketing: Research Perspectives for the 1990s:
Proceedings of the 1993 Minority Marketing Congress |
| title_full |
Minority Marketing: Research Perspectives for the 1990s:
Proceedings of the 1993 Minority Marketing Congress |
| title_fullStr |
Minority Marketing: Research Perspectives for the 1990s:
Proceedings of the 1993 Minority Marketing Congress |
| title_full_unstemmed |
Minority Marketing: Research Perspectives for the 1990s:
Proceedings of the 1993 Minority Marketing Congress |
| title_sort |
minority marketing: research perspectives for the 1990s:
proceedings of the 1993 minority marketing congress |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59440 |
| _version_ |
1819823393011138560 |