Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress
This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. Thi...
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2015
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oai:scholar.dlu.edu.vn:DLU123456789-594502023-11-11T06:40:48Z Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress Campbell, Colin L Science Management Economics Leadership Strategy Business This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy and consumer behavior. 2015-12-15T02:17:58Z 2015-12-15T02:17:58Z 2015 Book 978-3-319-18687-0 978-3-319-18686-3 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59450 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Science Management Economics Leadership Strategy Business |
| spellingShingle |
Science Management Economics Leadership Strategy Business Campbell, Colin L Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress |
| description |
This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy and consumer behavior. |
| format |
Book |
| author |
Campbell, Colin L |
| author_facet |
Campbell, Colin L |
| author_sort |
Campbell, Colin L |
| title |
Marketing in Transition: Scarcity, Globalism, & Sustainability:
Proceedings of the 2009 World Marketing Congress |
| title_short |
Marketing in Transition: Scarcity, Globalism, & Sustainability:
Proceedings of the 2009 World Marketing Congress |
| title_full |
Marketing in Transition: Scarcity, Globalism, & Sustainability:
Proceedings of the 2009 World Marketing Congress |
| title_fullStr |
Marketing in Transition: Scarcity, Globalism, & Sustainability:
Proceedings of the 2009 World Marketing Congress |
| title_full_unstemmed |
Marketing in Transition: Scarcity, Globalism, & Sustainability:
Proceedings of the 2009 World Marketing Congress |
| title_sort |
marketing in transition: scarcity, globalism, & sustainability:
proceedings of the 2009 world marketing congress |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59450 |
| _version_ |
1782544387129999360 |