Advances in National Brand and Private Label Marketing: Second International Conference, 2015
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand nam...
Đã lưu trong:
| Những tác giả chính: | , , |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Springer
2015
|
| Những chủ đề: | |
| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59455 |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
|---|
| id |
oai:scholar.dlu.edu.vn:DLU123456789-59455 |
|---|---|
| record_format |
dspace |
| spelling |
oai:scholar.dlu.edu.vn:DLU123456789-594552023-11-11T06:40:24Z Advances in National Brand and Private Label Marketing: Second International Conference, 2015 Martínez-López, Francisco J Gázquez-Abad, Juan Carlos Sethuraman, Raj Management Economics Business Management Industrial This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona. 2015-12-15T07:04:37Z 2015-12-15T07:04:37Z 2015 Book 978-3-319-20182-5 978-3-319-20181-8 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59455 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Management Economics Business Management Industrial |
| spellingShingle |
Management Economics Business Management Industrial Martínez-López, Francisco J Gázquez-Abad, Juan Carlos Sethuraman, Raj Advances in National Brand and Private Label Marketing: Second International Conference, 2015 |
| description |
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona. |
| format |
Book |
| author |
Martínez-López, Francisco J Gázquez-Abad, Juan Carlos Sethuraman, Raj |
| author_facet |
Martínez-López, Francisco J Gázquez-Abad, Juan Carlos Sethuraman, Raj |
| author_sort |
Martínez-López, Francisco J |
| title |
Advances in National Brand and Private Label Marketing:
Second International Conference, 2015 |
| title_short |
Advances in National Brand and Private Label Marketing:
Second International Conference, 2015 |
| title_full |
Advances in National Brand and Private Label Marketing:
Second International Conference, 2015 |
| title_fullStr |
Advances in National Brand and Private Label Marketing:
Second International Conference, 2015 |
| title_full_unstemmed |
Advances in National Brand and Private Label Marketing:
Second International Conference, 2015 |
| title_sort |
advances in national brand and private label marketing:
second international conference, 2015 |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59455 |
| _version_ |
1782538963999784960 |