Determinants of Private Label Attitude: Predicting Consumers’ Brand Preferences Using Psychographics
Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial pra...
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| Formaat: | Boek |
| Taal: | English |
| Gepubliceerd in: |
Springer
2015
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| Onderwerpen: | |
| Online toegang: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59468 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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