The Replication of Retail Fashion Formats into Foreign Countries: A Qualitative Analysis
Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format eleme...
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| Язык: | English |
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Springer
2015
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| Online-ссылка: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59466 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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