Low-Income Consumers as a Source of Innovation: Insights from Idea Competitions in Brazilian Low-Income Communities
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical f...
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2015
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| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59469 |
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oai:scholar.dlu.edu.vn:DLU123456789-594692023-11-11T06:41:07Z Low-Income Consumers as a Source of Innovation: Insights from Idea Competitions in Brazilian Low-Income Communities Krämer, Aline Niedrigeinkommen Produktentwicklung Open Innovation The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group. 2015-12-17T06:59:13Z 2015-12-17T06:59:13Z 2015 Book 978-3-658-08930-6 978-3-658-08929-0 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59469 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Niedrigeinkommen Produktentwicklung Open Innovation |
| spellingShingle |
Niedrigeinkommen Produktentwicklung Open Innovation Krämer, Aline Low-Income Consumers as a Source of Innovation: Insights from Idea Competitions in Brazilian Low-Income Communities |
| description |
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group. |
| format |
Book |
| author |
Krämer, Aline |
| author_facet |
Krämer, Aline |
| author_sort |
Krämer, Aline |
| title |
Low-Income Consumers as a Source of Innovation:
Insights from Idea Competitions in Brazilian Low-Income Communities |
| title_short |
Low-Income Consumers as a Source of Innovation:
Insights from Idea Competitions in Brazilian Low-Income Communities |
| title_full |
Low-Income Consumers as a Source of Innovation:
Insights from Idea Competitions in Brazilian Low-Income Communities |
| title_fullStr |
Low-Income Consumers as a Source of Innovation:
Insights from Idea Competitions in Brazilian Low-Income Communities |
| title_full_unstemmed |
Low-Income Consumers as a Source of Innovation:
Insights from Idea Competitions in Brazilian Low-Income Communities |
| title_sort |
low-income consumers as a source of innovation:
insights from idea competitions in brazilian low-income communities |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59469 |
| _version_ |
1782548986577551360 |