Social - Local - Mobile: The Future of Location-based Services
n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective marke...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Springer
2015
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| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59474 |
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oai:scholar.dlu.edu.vn:DLU123456789-594742023-11-11T06:41:31Z Social - Local - Mobile: The Future of Location-based Services Heinemann, Gerrit Gaiser, Christian W Social media Mobile commerce Electronic commerce n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA – a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future. 2015-12-17T09:11:59Z 2015-12-17T09:11:59Z 2015 Book 978-3-662-43964-7 978-3-662-43963-0 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59474 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Social media Mobile commerce Electronic commerce |
| spellingShingle |
Social media Mobile commerce Electronic commerce Heinemann, Gerrit Gaiser, Christian W Social - Local - Mobile: The Future of Location-based Services |
| description |
n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA – a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future. |
| format |
Book |
| author |
Heinemann, Gerrit Gaiser, Christian W |
| author_facet |
Heinemann, Gerrit Gaiser, Christian W |
| author_sort |
Heinemann, Gerrit |
| title |
Social - Local - Mobile:
The Future of Location-based Services |
| title_short |
Social - Local - Mobile:
The Future of Location-based Services |
| title_full |
Social - Local - Mobile:
The Future of Location-based Services |
| title_fullStr |
Social - Local - Mobile:
The Future of Location-based Services |
| title_full_unstemmed |
Social - Local - Mobile:
The Future of Location-based Services |
| title_sort |
social - local - mobile:
the future of location-based services |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59474 |
| _version_ |
1819770911872516096 |