Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers
Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation’s brand management capabilities....
Đã lưu trong:
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| Formáid: | Leabhar |
| Teanga: | English |
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Springer
2015
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| Ábhair: | |
| Rochtain Ar Líne: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59491 |
| Clibeanna: |
Cuir Clib Leis
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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