Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers f...
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Springer
2015
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oai:scholar.dlu.edu.vn:DLU123456789-594932023-11-11T06:43:38Z Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising Banks, Ivana Bušljeta De Pelsmacker, Patrick Okazaki, Shintaro Promotion Economics Business Congresses Advertising Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network. 2015-12-22T09:51:06Z 2015-12-22T09:51:06Z 2015 Book 978-3-658-08132-4 978-3-658-08131-7 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59493 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Promotion Economics Business Congresses Advertising |
| spellingShingle |
Promotion Economics Business Congresses Advertising Banks, Ivana Bušljeta De Pelsmacker, Patrick Okazaki, Shintaro Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising |
| description |
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network. |
| format |
Book |
| author |
Banks, Ivana Bušljeta De Pelsmacker, Patrick Okazaki, Shintaro |
| author_facet |
Banks, Ivana Bušljeta De Pelsmacker, Patrick Okazaki, Shintaro |
| author_sort |
Banks, Ivana Bušljeta |
| title |
Advances in Advertising Research (Vol. V):
Extending the Boundaries of Advertising |
| title_short |
Advances in Advertising Research (Vol. V):
Extending the Boundaries of Advertising |
| title_full |
Advances in Advertising Research (Vol. V):
Extending the Boundaries of Advertising |
| title_fullStr |
Advances in Advertising Research (Vol. V):
Extending the Boundaries of Advertising |
| title_full_unstemmed |
Advances in Advertising Research (Vol. V):
Extending the Boundaries of Advertising |
| title_sort |
advances in advertising research (vol. v):
extending the boundaries of advertising |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59493 |
| _version_ |
1782550642600968192 |