Advertising and sales promotion

includes bibliographical refernces and index; This book is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and legal issues of advertising, historical influences, strategies, and media decision processes as well as integrated mark...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Kaser, Ken
Fformat: Llyfr
Iaith:Undetermined
Cyhoeddwyd: Mason, Ohio; Singapore South-Western Cengage Learning 2013
Pynciau:
Mynediad Ar-lein:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24886
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một