Advertising and sales promotion

includes bibliographical refernces and index; This book is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and legal issues of advertising, historical influences, strategies, and media decision processes as well as integrated mark...

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Bibliographic Details
Main Author: Kaser, Ken
Format: Book
Language:Undetermined
Published: Mason, Ohio; Singapore South-Western Cengage Learning 2013
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Online Access:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24886
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Institutions: Trung tâm Học liệu Trường Đại học Thủ Dầu Một