Advertising and sales promotion
includes bibliographical refernces and index; This book is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and legal issues of advertising, historical influences, strategies, and media decision processes as well as integrated mark...
Đã lưu trong:
| 主要作者: | |
|---|---|
| 格式: | 圖書 |
| 語言: | Undetermined |
| 出版: |
Mason, Ohio; Singapore
South-Western Cengage Learning
2013
|
| 主題: | |
| 在線閱讀: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24886 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
|---|