Marketing Horizons: A 1980's Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences,...
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Springer
2015
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oai:scholar.dlu.edu.vn:DLU123456789-594942023-11-11T06:43:59Z Marketing Horizons: A 1980's Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference Bellur, Venkatakrishna V Camerius, James W Gnauck, Brian G Management Economics Business Industrial Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. 2015-12-24T07:04:22Z 2015-12-24T07:04:22Z 2015 Book 978-3-319-10966-4 978-3-319-10965-7 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59494 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Management Economics Business Industrial |
| spellingShingle |
Management Economics Business Industrial Bellur, Venkatakrishna V Camerius, James W Gnauck, Brian G Marketing Horizons: A 1980's Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference |
| description |
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. |
| format |
Book |
| author |
Bellur, Venkatakrishna V Camerius, James W Gnauck, Brian G |
| author_facet |
Bellur, Venkatakrishna V Camerius, James W Gnauck, Brian G |
| author_sort |
Bellur, Venkatakrishna V |
| title |
Marketing Horizons: A 1980's Perspective:
Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference |
| title_short |
Marketing Horizons: A 1980's Perspective:
Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference |
| title_full |
Marketing Horizons: A 1980's Perspective:
Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference |
| title_fullStr |
Marketing Horizons: A 1980's Perspective:
Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference |
| title_full_unstemmed |
Marketing Horizons: A 1980's Perspective:
Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference |
| title_sort |
marketing horizons: a 1980's perspective:
proceedings of the 1980 academy of marketing science (ams) annual conference |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59494 |
| _version_ |
1819800827551809536 |