Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool

This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. B...

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Những tác giả chính:	Hurrle, Daniel, Postatny, Julia
Định dạng:	Sách
Ngôn ngữ:	English
Được phát hành:	Springer 2015
Những chủ đề:	Social media Internet marketing Recruiting College teachers
Truy cập trực tuyến:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59519
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spelling	oai:scholar.dlu.edu.vn:DLU123456789-595192023-11-11T06:43:02Z Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool Hurrle, Daniel Postatny, Julia Social media Internet marketing Recruiting College teachers This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams, illustrations, models and short summaries after each section facilitate the understanding of the process and complex decisions and lead the reader gently through the topic. 2015-12-28T02:03:43Z 2015-12-28T02:03:43Z 2015 Book 978-3-658-08822-4 978-3-658-08821-7 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59519 en application/pdf Springer
institution	Thư viện Trường Đại học Đà Lạt
collection	Thư viện số
language	English
topic	Social media Internet marketing Recruiting College teachers
spellingShingle	Social media Internet marketing Recruiting College teachers Hurrle, Daniel Postatny, Julia Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool
description	This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams, illustrations, models and short summaries after each section facilitate the understanding of the process and complex decisions and lead the reader gently through the topic.
format	Book
author	Hurrle, Daniel Postatny, Julia
author_facet	Hurrle, Daniel Postatny, Julia
author_sort	Hurrle, Daniel
title	Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool
title_short	Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool
title_full	Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool
title_fullStr	Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool
title_full_unstemmed	Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool
title_sort	social media for scientific institutions: how to attract young academics by using social media as a marketing tool
publisher	Springer
publishDate	2015
url	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59519
_version_	1819763326044864512

Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool

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