Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool

This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. B...

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Hlavní autoři: Hurrle, Daniel, Postatny, Julia
Médium: Kniha
Jazyk:English
Vydáno: Springer 2015
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On-line přístup:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59519
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