The Perception of Quality: Mapping Product and Service Quality to Consumer Perceptions

Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the qualit...

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Những tác giả chính:	Kenyon, George N, Sen, Kabir C
Định dạng:	Sách
Ngôn ngữ:	English
Được phát hành:	Springer 2015
Những chủ đề:	Consumer satisfaction Quality control Quality of products
Truy cập trực tuyến:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59523
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spelling	oai:scholar.dlu.edu.vn:DLU123456789-595232023-11-11T06:44:42Z The Perception of Quality: Mapping Product and Service Quality to Consumer Perceptions Kenyon, George N Sen, Kabir C Consumer satisfaction Quality control Quality of products Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. 2015-12-28T02:19:48Z 2015-12-28T02:19:48Z 2015 Book 978-1-4471-6627-6 978-1-4471-6626-9 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59523 en application/pdf Springer
institution	Thư viện Trường Đại học Đà Lạt
collection	Thư viện số
language	English
topic	Consumer satisfaction Quality control Quality of products
spellingShingle	Consumer satisfaction Quality control Quality of products Kenyon, George N Sen, Kabir C The Perception of Quality: Mapping Product and Service Quality to Consumer Perceptions
description	Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book.
format	Book
author	Kenyon, George N Sen, Kabir C
author_facet	Kenyon, George N Sen, Kabir C
author_sort	Kenyon, George N
title	The Perception of Quality: Mapping Product and Service Quality to Consumer Perceptions
title_short	The Perception of Quality: Mapping Product and Service Quality to Consumer Perceptions
title_full	The Perception of Quality: Mapping Product and Service Quality to Consumer Perceptions
title_fullStr	The Perception of Quality: Mapping Product and Service Quality to Consumer Perceptions
title_full_unstemmed	The Perception of Quality: Mapping Product and Service Quality to Consumer Perceptions
title_sort	perception of quality: mapping product and service quality to consumer perceptions
publisher	Springer
publishDate	2015
url	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59523
_version_	1819792692847050752

The Perception of Quality: Mapping Product and Service Quality to Consumer Perceptions

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