The Perception of Quality: Mapping Product and Service Quality to Consumer Perceptions
Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the qualit...
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| Những tác giả chính: | , |
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| 格式: | 图书 |
| 语言: | English |
| 出版: |
Springer
2015
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| 主题: | |
| 在线阅读: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59523 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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