Selected Essays on Corporate Reputation and Social Media:
Collection of Empirical Evidence

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Selected Essays on Corporate Reputation and Social Media: Collection of Empirical Evidence

In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory healt...

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Dades bibliogràfiques
Autor principal:	Kick, Markus
Format:	Llibre
Idioma:	English
Publicat:	Springer 2015
Matèries:	Branding Corporate image Public opinion Corporations
Accés en línia:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59524
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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