Creating corporate reputations identity, image, and performance
Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their corporation's desired reputation. Drawing on mo...
সংরক্ষণ করুন:
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| অন্যান্য লেখক: | |
| ভাষা: | Undetermined English |
| প্রকাশিত: |
Oxford,New York
Oxford University Press
2001
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| বিষয়গুলি: | |
| ট্যাগগুলো: |
ট্যাগ যুক্ত করুন
কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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