Creating corporate reputations identity, image, and performance

Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their corporation's desired reputation. Drawing on mo...

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Auteur principal: Dowling, Grahame
Autres auteurs: Grahame Dowling
Langue:Undetermined
English
Publié: Oxford,New York Oxford University Press 2001
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh