Creating corporate reputations identity, image, and performance
Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their corporation's desired reputation. Drawing on mo...
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| Language: | Undetermined English |
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Oxford,New York
Oxford University Press
2001
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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