Reputation : Realizing value from the corporate image

Good reputations, says Charles Fombrun, create wealth. In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, well-regarded companies generate hidden assets - or reputational capital - that give them a distinct advantage. Reputation examines how companies...

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Bibliografische gegevens
Hoofdauteur:	Fombrun, Charles J
Formaat:	Boek
Taal:	Undetermined
Gepubliceerd in:	Boston, Mass. Harvard Business School Press 1996
Onderwerpen:	Corporate image,Hình ảnh công ty Case studies,Nghiên cứu tình huống
Tags:	Voeg label toe Geen labels, Wees de eerste die dit record labelt!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Reputation : Realizing value from the corporate image

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