Selected Essays on Corporate Reputation and Social Media: Collection of Empirical Evidence
In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory healt...
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Hovedforfatter: | Kick, Markus |
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Format: | Bog |
Sprog: | English |
Udgivet: |
Springer
2015
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Fag: | |
Online adgang: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59524 |
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Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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Lignende værker
-
Creating corporate reputations
af: Dowling, Grahame
Udgivet: (2001) -
Winning reputations : how to be your own spin doctor /
af: Genasi, Chris
Udgivet: (2002) -
Growing Brands Through Sponsorship:
An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance
af: Gross, Philip
Udgivet: (2015) -
Managing corporate culture
af: Davis, Stanley M.
Udgivet: (1984) -
Reputation :
af: Fombrun, Charles J
Udgivet: (1996)