Selected Essays on Corporate Reputation and Social Media:
Collection of Empirical Evidence

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Selected Essays on Corporate Reputation and Social Media: Collection of Empirical Evidence

In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory healt...

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Detaylı Bibliyografya
Yazar:	Kick, Markus
Materyal Türü:	Kitap
Dil:	English
Baskı/Yayın Bilgisi:	Springer 2015
Konular:	Branding Corporate image Public opinion Corporations
Online Erişim:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59524
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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