Selected Essays on Corporate Reputation and Social Media: Collection of Empirical Evidence
In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory healt...
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| Format: | Livre |
| Langue: | English |
| Publié: |
Springer
2015
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| Accès en ligne: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59524 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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