The Community Manager's Playbook: How to Build Brand Awareness and Customer Engagement
Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, in...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Springer
2015
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| Những chủ đề: | |
| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59537 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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oai:scholar.dlu.edu.vn:DLU123456789-59537 |
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oai:scholar.dlu.edu.vn:DLU123456789-595372023-11-11T06:43:20Z The Community Manager's Playbook: How to Build Brand Awareness and Customer Engagement Perkins, Lauren Management Industrial Economics Business Branding Customer relations Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts. 2015-12-29T07:07:32Z 2015-12-29T07:07:32Z 2015 Book 978-1-4302-4995-5 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59537 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Management Industrial Economics Business Branding Customer relations |
| spellingShingle |
Management Industrial Economics Business Branding Customer relations Perkins, Lauren The Community Manager's Playbook: How to Build Brand Awareness and Customer Engagement |
| description |
Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts. |
| format |
Book |
| author |
Perkins, Lauren |
| author_facet |
Perkins, Lauren |
| author_sort |
Perkins, Lauren |
| title |
The Community Manager's Playbook:
How to Build Brand Awareness and Customer Engagement |
| title_short |
The Community Manager's Playbook:
How to Build Brand Awareness and Customer Engagement |
| title_full |
The Community Manager's Playbook:
How to Build Brand Awareness and Customer Engagement |
| title_fullStr |
The Community Manager's Playbook:
How to Build Brand Awareness and Customer Engagement |
| title_full_unstemmed |
The Community Manager's Playbook:
How to Build Brand Awareness and Customer Engagement |
| title_sort |
community manager's playbook:
how to build brand awareness and customer engagement |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59537 |
| _version_ |
1782548660291108864 |