Sell the brand first how to sell your brand and create lasting customer loyalty

Sell the Brand First reveals a fresh, highly effective way to close the sale: by selling to your customers from brand strength. Corporate trainer and brand selling specialist Dan Stiff shares his proven Brand Staircase Method-a four-step process that shows you how to hone in on your customers'...

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Главный автор: Stiff, Dan
Другие авторы: Dan Stiff
Язык:Undetermined
English
Опубликовано: New York McGraw-Hill 2006
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh