The Community Manager's Playbook: How to Build Brand Awareness and Customer Engagement

Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, in...

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Bibliografiske detaljer
Hovedforfatter: Perkins, Lauren
Format: Bog
Sprog:English
Udgivet: Springer 2015
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Online adgang:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59537
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