Marketing Analytics Roadmap: Methods, Metrics, and Tools

Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today’s leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analy...

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Bibliografski detalji
Glavni autor: Rackley, Jerry
Format: Knjiga
Jezik:English
Izdano: Springer 2015
Teme:
Online pristup:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59541
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