The analytical marketer : how to transform your marketing organization /

Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are neede...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Sweetwood, Adele (مؤلف)
التنسيق: كتاب
اللغة:English
منشور في: Boston, Massachusetts : Harvard Business Review Press, 2016
الموضوعات:
الوسوم: إضافة وسم
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