Marketing Analytics Roadmap: Methods, Metrics, and Tools
Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today’s leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analy...
Wedi'i Gadw mewn:
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| Fformat: | Llyfr |
| Iaith: | English |
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Springer
2015
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| Pynciau: | |
| Mynediad Ar-lein: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59541 |
| Tagiau: |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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