Marketing Analytics Roadmap: Methods, Metrics, and Tools
Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today’s leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analy...
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| Autor principal: | |
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| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
Springer
2015
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| Assuntos: | |
| Acesso em linha: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59541 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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