Entertainment Science

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Entertainment Science

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Bibliografiske detaljer
Những tác giả chính:	Hennig-Thurau, Thorsten, Houston, Mark B.
Format:	Bog
Sprog:	English
Udgivet:	Springer International Publishing 2019
Fag:	Business and Management Media Management Market Research/Competitive Intelligence
Online adgang:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/80020
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Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

Lignende værker

Marketing Wisdom
af: Kompella, Kartikeya
Udgivet: (2019)

Influencer Marketing for Brands
af: Levin, Aron
Udgivet: (2020)

Database Marketing
af: Blattberg, Robert C., et al.
Udgivet: (2020)

Chinese Consumers and the Fashion Market
af: Xu, Yingjiao, et al.
Udgivet: (2020)

Artificial Intelligence for Fashion Industry in the Big Data Era
af: Thomassey, Sébastien, et al.
Udgivet: (2020)

Brand Choice and Loyalty
af: Meier, Beat
Udgivet: (2020)

Social Marketing in Action. 1st ed.
af: Basil, Debra Z., et al.
Udgivet: (2020)

AI in Marketing, Sales and Service
af: Gentsch, Peter
Udgivet: (2019)

Using Installed Base Selling to Maximize Revenue
af: Gicquel, Remi, et al.
Udgivet: (2020)

International Marketing Strategy
af: Pegan, Giovanna, et al.
Udgivet: (2020)

Development Report on China’s New Media. 1st ed. 2017
af: Tang, Xujun, et al.
Udgivet: (2020)

Market Segmentation Analysis
af: Dolnicar, Sara, et al.
Udgivet: (2020)

Market Research. 1st ed.
af: Mooi, Erik, et al.
Udgivet: (2020)

Social Media Management. 1st ed.
af: Looy, Amy Van
Udgivet: (2020)

Travel Marketing, Tourism Economics and the Airline Product. 1st ed.
af: Camilleri, Mark Anthony
Udgivet: (2020)

Marketing at the Confluence between Entertainment and Analytics. 1st ed. 2017
af: Rossi, Patricia
Udgivet: (2020)

Advertising in Contemporary Consumer Culture
af: Burgh-Woodman, Hélène de
Udgivet: (2020)

Temporal Modelling of Customer Behaviour
af: Luo, Ling
Udgivet: (2020)

Fashion and Film
af: Bug, Peter
Udgivet: (2020)

Event Marketing in the Context of Higher Education Marketing and Digital Environments
af: Neus, Florian
Udgivet: (2020)

Business-to-Business Marketing Communications. 1st ed. 2017
af: Rizomyliotis, Ioannis, et al.
Udgivet: (2020)

Social data analytics
af: Krishnan, Krish
Udgivet: (2014)

Reality Lost
af: Hendricks, Vincent F., et al.
Udgivet: (2019)

Handbook of Integrated CSR Communication. 1st ed. 2017
af: Diehl, Sandra, et al.
Udgivet: (2020)

Personal Brand Creation in the Digital Age
af: Grzesiak, Mateusz
Udgivet: (2020)

Digital Influence
af: Backaler, Joel
Udgivet: (2020)

Digital and Social Media Marketing
af: Rana, Nripendra P., et al.
Udgivet: (2020)

Managing Media Businesses. 1st ed. 2017
af: Rosenberg, Mike, et al.
Udgivet: (2020)

Competing on analytics : the new science of winning /
af: Davenport, Thomas H., 1954-, et al.
Udgivet: (2017)

Social Media Marketing
af: Heggde, Githa, et al.
Udgivet: (2020)

Handbook of Marketing Decision Models. 2nd ed. 2017
af: Wierenga, Berend, et al.
Udgivet: (2020)

Conquering Digital Overload. 1st ed. 2018
af: Thomson, Peter, et al.
Udgivet: (2020)

Design Science in Tourism. 1st ed. 2017
af: Fesenmaier, Daniel R., et al.
Udgivet: (2020)

Local Firm Upgrading in Global Value Chains: A Business Model Perspective
af: Holste, Jan Hauke
Udgivet: (2015)

Media Corporate Entrepreneurship. 1st ed. 2016
af: Hang, Min
Udgivet: (2020)

Against the Hypothesis of the End of Privacy
af: Tubaro, Paola, et al.
Udgivet: (2020)

Managing TV Brands with Social Media. 1st ed. 2016
af: Berz, Jennifer
Udgivet: (2020)

Advances in Chinese Brand Management. 1st ed. 2017
af: Balmer, John M. T., et al.
Udgivet: (2020)

Competitive Advantage of Customer Centricity. 1st ed. 2017
af: Parniangtong, Sathit
Udgivet: (2020)

Digital Transformation in Journalism and News Media. 1st ed. 2017
af: Friedrichsen, Mike, et al.
Udgivet: (2020)