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Competing on analytics : the new science of winning /

Leading companies are doing more than just collecting and storing data in large quantities--they're now driving their competitive strategies based on data-driven insights. And achieving impressive results: Identifying the most profitable customers, accelerating product innovation, optimizing su...

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Auteurs principaux: Davenport, Thomas H., 1954- (Auteur), Harris, Jeanne G. (Auteur)
Format: Livre
Langue:English
Publié: Boston, Massachusetts : Harvard Business Review Press, 2017
Édition:Updated, with a new introduction.
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