Entertainment Science

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Entertainment Science

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awduron:	Hennig-Thurau, Thorsten, Houston, Mark B.
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	Springer International Publishing 2019
Pynciau:	Business and Management Media Management Market Research/Competitive Intelligence
Mynediad Ar-lein:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/80020
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

Eitemau Tebyg

Marketing Wisdom
gan: Kompella, Kartikeya
Cyhoeddwyd: (2019)

Influencer Marketing for Brands
gan: Levin, Aron
Cyhoeddwyd: (2020)

Database Marketing
gan: Blattberg, Robert C., et al.
Cyhoeddwyd: (2020)

Chinese Consumers and the Fashion Market
gan: Xu, Yingjiao, et al.
Cyhoeddwyd: (2020)

Artificial Intelligence for Fashion Industry in the Big Data Era
gan: Thomassey, Sébastien, et al.
Cyhoeddwyd: (2020)

Brand Choice and Loyalty
gan: Meier, Beat
Cyhoeddwyd: (2020)

Social Marketing in Action. 1st ed.
gan: Basil, Debra Z., et al.
Cyhoeddwyd: (2020)

AI in Marketing, Sales and Service
gan: Gentsch, Peter
Cyhoeddwyd: (2019)

Using Installed Base Selling to Maximize Revenue
gan: Gicquel, Remi, et al.
Cyhoeddwyd: (2020)

International Marketing Strategy
gan: Pegan, Giovanna, et al.
Cyhoeddwyd: (2020)

Development Report on China’s New Media. 1st ed. 2017
gan: Tang, Xujun, et al.
Cyhoeddwyd: (2020)

Market Segmentation Analysis
gan: Dolnicar, Sara, et al.
Cyhoeddwyd: (2020)

Market Research. 1st ed.
gan: Mooi, Erik, et al.
Cyhoeddwyd: (2020)

Social Media Management. 1st ed.
gan: Looy, Amy Van
Cyhoeddwyd: (2020)

Travel Marketing, Tourism Economics and the Airline Product. 1st ed.
gan: Camilleri, Mark Anthony
Cyhoeddwyd: (2020)

Marketing at the Confluence between Entertainment and Analytics. 1st ed. 2017
gan: Rossi, Patricia
Cyhoeddwyd: (2020)

Advertising in Contemporary Consumer Culture
gan: Burgh-Woodman, Hélène de
Cyhoeddwyd: (2020)

Temporal Modelling of Customer Behaviour
gan: Luo, Ling
Cyhoeddwyd: (2020)

Fashion and Film
gan: Bug, Peter
Cyhoeddwyd: (2020)

Event Marketing in the Context of Higher Education Marketing and Digital Environments
gan: Neus, Florian
Cyhoeddwyd: (2020)

Business-to-Business Marketing Communications. 1st ed. 2017
gan: Rizomyliotis, Ioannis, et al.
Cyhoeddwyd: (2020)

Social data analytics
gan: Krishnan, Krish
Cyhoeddwyd: (2014)

Reality Lost
gan: Hendricks, Vincent F., et al.
Cyhoeddwyd: (2019)

Handbook of Integrated CSR Communication. 1st ed. 2017
gan: Diehl, Sandra, et al.
Cyhoeddwyd: (2020)

Personal Brand Creation in the Digital Age
gan: Grzesiak, Mateusz
Cyhoeddwyd: (2020)

Digital Influence
gan: Backaler, Joel
Cyhoeddwyd: (2020)

Digital and Social Media Marketing
gan: Rana, Nripendra P., et al.
Cyhoeddwyd: (2020)

Managing Media Businesses. 1st ed. 2017
gan: Rosenberg, Mike, et al.
Cyhoeddwyd: (2020)

Competing on analytics : the new science of winning /
gan: Davenport, Thomas H., 1954-, et al.
Cyhoeddwyd: (2017)

Social Media Marketing
gan: Heggde, Githa, et al.
Cyhoeddwyd: (2020)

Handbook of Marketing Decision Models. 2nd ed. 2017
gan: Wierenga, Berend, et al.
Cyhoeddwyd: (2020)

Conquering Digital Overload. 1st ed. 2018
gan: Thomson, Peter, et al.
Cyhoeddwyd: (2020)

Design Science in Tourism. 1st ed. 2017
gan: Fesenmaier, Daniel R., et al.
Cyhoeddwyd: (2020)

Local Firm Upgrading in Global Value Chains: A Business Model Perspective
gan: Holste, Jan Hauke
Cyhoeddwyd: (2015)

Media Corporate Entrepreneurship. 1st ed. 2016
gan: Hang, Min
Cyhoeddwyd: (2020)

Against the Hypothesis of the End of Privacy
gan: Tubaro, Paola, et al.
Cyhoeddwyd: (2020)

Managing TV Brands with Social Media. 1st ed. 2016
gan: Berz, Jennifer
Cyhoeddwyd: (2020)

Advances in Chinese Brand Management. 1st ed. 2017
gan: Balmer, John M. T., et al.
Cyhoeddwyd: (2020)

Competitive Advantage of Customer Centricity. 1st ed. 2017
gan: Parniangtong, Sathit
Cyhoeddwyd: (2020)

Digital Transformation in Journalism and News Media. 1st ed. 2017
gan: Friedrichsen, Mike, et al.
Cyhoeddwyd: (2020)