Entertainment Science

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Entertainment Science

Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς:	Hennig-Thurau, Thorsten, Houston, Mark B.
Μορφή:	Βιβλίο
Γλώσσα:	English
Έκδοση:	Springer International Publishing 2019
Θέματα:	Business and Management Media Management Market Research/Competitive Intelligence
Διαθέσιμο Online:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/80020
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

Παρόμοια τεκμήρια

Marketing Wisdom
ανά: Kompella, Kartikeya
Έκδοση: (2019)

Influencer Marketing for Brands
ανά: Levin, Aron
Έκδοση: (2020)

Database Marketing
ανά: Blattberg, Robert C., κ.ά.
Έκδοση: (2020)

Chinese Consumers and the Fashion Market
ανά: Xu, Yingjiao, κ.ά.
Έκδοση: (2020)

Artificial Intelligence for Fashion Industry in the Big Data Era
ανά: Thomassey, Sébastien, κ.ά.
Έκδοση: (2020)

Brand Choice and Loyalty
ανά: Meier, Beat
Έκδοση: (2020)

Social Marketing in Action. 1st ed.
ανά: Basil, Debra Z., κ.ά.
Έκδοση: (2020)

AI in Marketing, Sales and Service
ανά: Gentsch, Peter
Έκδοση: (2019)

Using Installed Base Selling to Maximize Revenue
ανά: Gicquel, Remi, κ.ά.
Έκδοση: (2020)

International Marketing Strategy
ανά: Pegan, Giovanna, κ.ά.
Έκδοση: (2020)

Development Report on China’s New Media. 1st ed. 2017
ανά: Tang, Xujun, κ.ά.
Έκδοση: (2020)

Market Segmentation Analysis
ανά: Dolnicar, Sara, κ.ά.
Έκδοση: (2020)

Market Research. 1st ed.
ανά: Mooi, Erik, κ.ά.
Έκδοση: (2020)

Social Media Management. 1st ed.
ανά: Looy, Amy Van
Έκδοση: (2020)

Travel Marketing, Tourism Economics and the Airline Product. 1st ed.
ανά: Camilleri, Mark Anthony
Έκδοση: (2020)

Marketing at the Confluence between Entertainment and Analytics. 1st ed. 2017
ανά: Rossi, Patricia
Έκδοση: (2020)

Advertising in Contemporary Consumer Culture
ανά: Burgh-Woodman, Hélène de
Έκδοση: (2020)

Temporal Modelling of Customer Behaviour
ανά: Luo, Ling
Έκδοση: (2020)

Fashion and Film
ανά: Bug, Peter
Έκδοση: (2020)

Event Marketing in the Context of Higher Education Marketing and Digital Environments
ανά: Neus, Florian
Έκδοση: (2020)

Business-to-Business Marketing Communications. 1st ed. 2017
ανά: Rizomyliotis, Ioannis, κ.ά.
Έκδοση: (2020)

Social data analytics
ανά: Krishnan, Krish
Έκδοση: (2014)

Reality Lost
ανά: Hendricks, Vincent F., κ.ά.
Έκδοση: (2019)

Handbook of Integrated CSR Communication. 1st ed. 2017
ανά: Diehl, Sandra, κ.ά.
Έκδοση: (2020)

Personal Brand Creation in the Digital Age
ανά: Grzesiak, Mateusz
Έκδοση: (2020)

Digital Influence
ανά: Backaler, Joel
Έκδοση: (2020)

Digital and Social Media Marketing
ανά: Rana, Nripendra P., κ.ά.
Έκδοση: (2020)

Managing Media Businesses. 1st ed. 2017
ανά: Rosenberg, Mike, κ.ά.
Έκδοση: (2020)

Competing on analytics : the new science of winning /
ανά: Davenport, Thomas H., 1954-, κ.ά.
Έκδοση: (2017)

Social Media Marketing
ανά: Heggde, Githa, κ.ά.
Έκδοση: (2020)

Handbook of Marketing Decision Models. 2nd ed. 2017
ανά: Wierenga, Berend, κ.ά.
Έκδοση: (2020)

Conquering Digital Overload. 1st ed. 2018
ανά: Thomson, Peter, κ.ά.
Έκδοση: (2020)

Design Science in Tourism. 1st ed. 2017
ανά: Fesenmaier, Daniel R., κ.ά.
Έκδοση: (2020)

Local Firm Upgrading in Global Value Chains: A Business Model Perspective
ανά: Holste, Jan Hauke
Έκδοση: (2015)

Media Corporate Entrepreneurship. 1st ed. 2016
ανά: Hang, Min
Έκδοση: (2020)

Against the Hypothesis of the End of Privacy
ανά: Tubaro, Paola, κ.ά.
Έκδοση: (2020)

Managing TV Brands with Social Media. 1st ed. 2016
ανά: Berz, Jennifer
Έκδοση: (2020)

Advances in Chinese Brand Management. 1st ed. 2017
ανά: Balmer, John M. T., κ.ά.
Έκδοση: (2020)

Competitive Advantage of Customer Centricity. 1st ed. 2017
ανά: Parniangtong, Sathit
Έκδοση: (2020)

Digital Transformation in Journalism and News Media. 1st ed. 2017
ανά: Friedrichsen, Mike, κ.ά.
Έκδοση: (2020)