Advances in National Brand and Private Label Marketing

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Những tác giả chính: Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Chernev, Alexander
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: Springer International Publishing 2020
Những chủ đề:
Truy cập trực tuyến:http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/87492
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Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
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spelling oai:scholar.dlu.edu.vn:DLU123456789-874922020-04-06T05:07:53Z Advances in National Brand and Private Label Marketing Martínez-López, Francisco J. Gázquez-Abad, Juan Carlos Chernev, Alexander Business and Management Marketing Industrial and Organizational Psychology 2020-04-06T05:07:53Z 2020-04-06T05:07:53Z 2018 Book 978-3-319-92083-2 978-3-319-92084-9 http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/87492 en Springer International Publishing AG, part of Springer Nature application/pdf Springer International Publishing
institution Thư viện Trường Đại học Đà Lạt
collection Thư viện số
language English
topic Business and Management
Marketing
Industrial and Organizational Psychology
spellingShingle Business and Management
Marketing
Industrial and Organizational Psychology
Martínez-López, Francisco J.
Gázquez-Abad, Juan Carlos
Chernev, Alexander
Advances in National Brand and Private Label Marketing
format Book
author Martínez-López, Francisco J.
Gázquez-Abad, Juan Carlos
Chernev, Alexander
author_facet Martínez-López, Francisco J.
Gázquez-Abad, Juan Carlos
Chernev, Alexander
author_sort Martínez-López, Francisco J.
title Advances in National Brand and Private Label Marketing
title_short Advances in National Brand and Private Label Marketing
title_full Advances in National Brand and Private Label Marketing
title_fullStr Advances in National Brand and Private Label Marketing
title_full_unstemmed Advances in National Brand and Private Label Marketing
title_sort advances in national brand and private label marketing
publisher Springer International Publishing
publishDate 2020
url http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/87492
_version_ 1757656552441905152