Multichannel marketing : metrics and methods for on and offline success /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Indianapolis, Ind. :
Wiley Pub.,
c2008.
|
| Series: | Serious skills.
|
| Subjects: | |
| Online Access: | Contributor biographical information Publisher description Table of contents only |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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| LEADER | 02002cam a22003971a 4500 | ||
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| 003 | 9550 | ||
| 005 | 20210317145715.0 | ||
| 008 | 151016s2008 000 eng | ||
| 020 | |a 9780470239599 (paper/website) | ||
| 020 | |a 047023959X (paper/website) | ||
| 040 | |a lnn |c lnn |d lnn | ||
| 082 | 0 | 0 | |a 658.8 |b AR-A |
| 100 | 1 | |a Arikan, Akin, |d 1969- | |
| 245 | 1 | 0 | |a Multichannel marketing : |b metrics and methods for on and offline success / |c Akin Arikan. |
| 260 | |a Indianapolis, Ind. : |b Wiley Pub., |c c2008. | ||
| 300 | |a xxiv, 288 p. : |b ill. ; |c 24 cm. | ||
| 490 | 1 | |a Sybex serious skills | |
| 500 | |a Includes index. | ||
| 505 | 0 | |a With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichannel analytics -- Measure lift between online and offline -- Measure 1:1 interactions between online and offline -- Measure multi-touch conversions -- Attract and acquire -- Engage and convert -- Grow lifetime value. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Multilevel marketing. | |
| 830 | 0 | |a Serious skills. | |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy0827/2008008356-b.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0827/2008008356-d.html |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/enhancements/fy0827/2008008356-t.html |
| OWN | |a LNN | ||
| 902 | |a TKA | ||
| AVA | |a UDN50 |b LNN |c English |d 420.33 AR-A |e available |t Error 5001 Not defined in file expand_doc_bib_avail. |f 1 |g 0 |h N |i 0 |j AN |k 1 | ||
| 999 | |a From the UDN01 | ||
| AVA | |a UDN50 |b LNN |c English |d 420.33 AR-A |e available |t Error 5001 Not defined in file expand_doc_bib_avail. |f 1 |g 0 |h N |i 0 |j AN |k 1 | ||
| TYP | |a Monograph | ||
| TYP | |a ON | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||